Excelling at Product Innovation – Merging AI with Human Ingenuity, Expertise and Mindset

Face-to-face seminar with Prof. Robert G. Cooper, Peter Fürst, Angelika Dreher and more
September 17 and 18, 2024



  • Artificial Intelligence (AI) will revolutionize all aspects of business, particularly New Product Development. Which are the dominant applications so far? What is to expect for main headlines in innovation management?
  • How to design a robust Innovation Strategy in VUCA times? How does AI supports?
  • Front End of Innovation means to endure uncertainty and fuzziness. Which mindset is needed, and how can AI accelerate the path to facts?
  • Focusing on the right projects and optimizing the use of resources for innovation. Is making the right decisions one of the last human domains in Innovation? How to do it right? And what does AI offer here?
  • For the time being, there will be a Human Side of Innovation: mindset, individual growth and organizational change. How to deal with well known challenges of innovating and new capabilities by AI? How to incorporate AI in human innovation processes?

The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.




The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.



  • 6 intensive units on burning topics of innovation management in the field of tension between new possibilities of artificial intelligence and human ingenuity, expertise and mindset.
  • 2 Insights into well-functioning innovation practice from industry
  • Many reflection to digest insights and networking sessions
  • Multiple opportunities for networking and exchange between the participants and experts


Dr. Robert G. Cooper 

… is one of the most influential innovations thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage Gate® Idea to Launch process.

He has published more than 130 academic articles (6+ on AI and New Product Development) and 11 books, including the best selling “Winning at New Products”. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Cooper’s seminars regularly receive top ratings: „Inspiring, profound, captivating, practical and effective!“


Dr. Robert G. Cooper

Peter Fürst

… is an expert in optimizing innovation systems with 20 years of high-level innovation consulting experience with specific focus on governance and decision making in new product development.
Peter is a lecturer in innovation management at the FH Vorarlberg and FH Bern. Peter’s passion is nurturing good ideas and guiding them to their realization. One of these ideas has been Qi – Qualify your innovation (a program to support professional gatekeeping) which has been realized 2 years ago.

Dr. Angelika Dreher

… has a background in strategic management, marketing and cognitive psychology. She is specialised on fostering corporate cultures where innovative ideas can flourish and on implementing effective management structures for innovation. Angelika has more than 20 years of experience in innovation and change management and has worked for innovative European and global companies in various industries. She is a vitalizing communicator and enlightening discussion partner.

Dr. Angelika Dreher



"This event was very important for our company and for me personally. Cooper’s best practice advice helps us tremendously to further improve our innovation management and innovation controlling. The seminar is the best I could possibly recommend!"

Dr. Jens Wieboldt , Director R&D, PolymerLatex GmbH

"For anybody who is responsible for innovation it is a crucial experience to understand how Bob Cooper thinks about R&D and innovation management. He has the big picture! And he shares his rich and deep experience also regarding important details. If you haven’t yet, I can only recommend to participate in one of his seminars."

Dr. Christoph Irle, VP Global Innovation and Synthesis Isocyanates,
Covestro Deutschland AG

"The seminar had a strong impact on our ability to advance our process. And it triggered a good momentum."

Päivi Paakkarinen,
Head of Portfolio and Program Management Innovation Excellence,
Neste Corporation

"Bob Cooper is an excellent speaker and teacher. The seminar was exciting and inspiring as well as pragmatic and goal oriented. The content has exactly met our needs, and we can immediately incorporate it into our company’s innovation practices."

Dipl.-Ing. Ulrich Begemann, Vice President New Technologies,
Voith GmbH

"Dr. Cooper has already been #1 in NPD for years and makes excellent presentations. He always comes up with practical solutions."

Dr. Mario G.R.T. de Cooker, Senior Technology Advisor,
DSM, The Netherlands

"… it has been a long time since I’ve walked away from a course with so much useful information and a list of must dos!"

Chuck Williams, Technical Director, Avery Dennison, USA

"The professional content of the course is highly relevant and was elegantly presented by Robert Cooper. Especially all good examples and case stories from ‘the real world’ were great!"

Bo Jorgensen, Head of Automotive Product Development,
Bang & Olufsen, Denmark



Hotel Jagdschloss Kranichstein
Kranichsteiner Strasse 261, D-64289 Darmstadt

Phone. +49 (0)6151 130 67 530
Email: veranstaltung@hotel-jagdschloss-kranichstein.de

A limited number of rooms can be reserved at special rates. First come, first serve. Please mention the seminar host “five is”.



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