Benefits
WHAT YOU LEARN
- Combining Human and AI in Innovation: Recognize what makes innovation uniquely human, like creativity and purpose, and understand AI’s supportive non-replacing role.
- Maximizing Early-Phase Creativity: Dive deep into creativity enduring incompleteness and uncertainty, with AI as a knowledge-rich ally, freeing up valuable time.
- Building Winning Business Cases: Shape ideas into holistic concepts that address both rational mind as emotions, AI aiding in research—know when and where to apply it.
- Targeting Resources Effectively: Implement robust governance and gatekeeping to focus resources on high-potential projects. How can AI support it? And is management willing to allow it?
- Making AI Work in NPD: Learn why most AI projects fail and master the strategies to integrate AI successfully in NPD.
WHO WE INVITE
The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.
WHAT YOU GET
- Three essential lectures on innovation management:
- Uncovering strategies to generate impactful ideas
- Crafting compelling business cases that win support
- Making effective decisions to prioritize resources
- Explore two detailed industry case studies showcasing successful innovation practices
- Reflection sessions to digest insights
- Multiple opportunities for networking and exchange between the participants and experts
- Blended learning approach with videos to prepare for the seminar and post-read articles to delve deeper into a topic.
- 1:1 consulting session, how to best apply the seminar topics
SPEAKERS
Dr. Robert G. Cooper
… is one of the most influential innovations thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage Gate® Idea to Launch process.
He has published more than 130 academic articles (6+ on AI and New Product Development) and 11 books, including the best selling “Winning at New Products”. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Cooper’s seminars regularly receive top ratings: „Inspiring, profound, captivating, practical and effective!“
www.bobcooper.ca
Peter Fürst
… is an expert in optimizing innovation systems with 20+ years of high-level innovation consulting experience with specific focus on governance and decision making in new product development.Peter is a lecturer in innovation management at the FH Vorarlberg and FH Bern. Peter’s passion is nurturing good ideas and guiding them to their realization. One of these ideas has been Qi – Qualify your innovation (a program to support professional gatekeeping) which has been realized 3 years ago.
Gerhild Winnig
Philipp Wichert
Dr. Angelika Dreher
… has a background in strategic management, marketing and cognitive psychology. She is specialised on fostering corporate cultures where innovative ideas can flourish and on implementing effective management structures for innovation. Angelika has more than 20 years of experience in innovation and change management and has worked for innovative European and global companies in various industries. She is a vitalizing communicator and enlightening discussion partner.
More speakers will be announced soon
VOICES
PRICING
2-day-seminar
- The price includes the seminar documentation binder, lunch and refreshments. If more than one person registers from the same company we offer a discount of 10% for the second and every additional attendee. All participants are invited to join the networking reception and dinner on Wednesday evening.
VENUE
Frankfurt Area, Germany
The venue will be announced as soon as it is fixed.
Newsletter
Don't miss our upcoming events: Sign up for our five is innovation newsletter.