Face-to-Face-Seminar with
Robert G. Cooper,
Angelika Dreher and Peter Fürst
March 28 and 29, 2023



  • Launching new products with added value faster and more successfully
  • Getting the new product right first time
  • Applying Agile methods in physical product development appropriately
  • Mastering the challenges of digital transformation in new product development
  • Managing innovation activities strategically
  • Focusing on the right projects and optimizing the use of resources for innovation

The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.




The seminar is designed for executives and senior managers as well as innovation managers who are responsible for maximizing the returns on their innovation efforts in the fields of Business Development, R&D, Product Management, Marketing and Operations Management.



8 intense lecture sessions with Q&A, each of about 90 minutes, on the following topics

  • Innovation Challenges and the Critical Success Drivers in New- Product Development
  • Effective and Efficient Gatekeeping
  • 5th Generation Stage Gate Adaptive, Flexible, Accelerated (Iterative Development)
  • Merging Agile Development Methods mit  Stage-Gate
  • Making Agile-Stage-Gate Work in Your Business
  • Developing a Robust Innovation Strategy
  • Managing Your Innovation Portfolio and Making the Right R&D
  • Creating the Right Climate & Culture for Innovation

5 sessions of hot questions & in depth consulting

5 reflection and networking sessions to digest insights

Multiple opportunities for networking and exchange between the participants


Dr. Robert G. Cooper 

… is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many ground breaking discoveries including the Stage Gate® Idea to Launch process.

He has published more than 120 academic articles and 11 books, including the best selling “Winning at New Products”. Cooper is ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada. Cooper’s seminars regularly receive top ratings: “Inspiring, profound, captivating, practical and effective!

Bob joins the seminar via live feed from Canada. He will be available for the participants the whole two days.

Dr. Robert G. Cooper

Dr. Angelika Dreher

has a background in strategic management, marketing and cognitive psychology. She is specialised on fostering corporate cultures where innovative ideas can flourish and on implementing effective management structures for innovation. Angelika has more than 20 years of experience in innovation and change management and has worked for innovative European and global companies in various industries. She is a vitalizing communicator and enlightening discussion partner.

Dr. Angelika Dreher

Peter Fürst

… is an expert in optimizing innovation systems with 20 years of high level innovation consulting experience. Peter is a lecturer in innovation management at the University of Applied Sciences Vorarlberg. Peter’s passion is nurturing good ideas and guiding them to their realization. As a thinker, he is a bit of a maverick whose unique insights can lead to bold, effective solutions.



"This event was very important for our company and for me personally. Cooper’s best practice advice helps us tremendously to further improve our innovation management and innovation controlling. The seminar is the best I could possibly recommend!"

Dr. Jens Wieboldt , Director R&D, PolymerLatex GmbH

"For anybody who is responsible for innovation it is a crucial experience to understand how Bob Cooper thinks about R&D and innovation management. He has the big picture! And he shares his rich and deep experience also regarding important details. If you haven’t yet, I can only recommend to participate in one of his seminars."

Dr. Christoph Irle, VP Global Innovation and Synthesis Isocyanates,
Covestro Deutschland AG

"The seminar had a strong impact on our ability to advance our process. And it triggered a good momentum."

Päivi Paakkarinen,
Head of Portfolio and Program Management Innovation Excellence,
Neste Corporation

"Bob Cooper is an excellent speaker and teacher. The seminar was exciting and inspiring as well as pragmatic and goal oriented. The content has exactly met our needs, and we can immediately incorporate it into our company’s innovation practices."

Dipl.-Ing. Ulrich Begemann, Vice President New Technologies,
Voith GmbH

"Dr. Cooper has already been #1 in NPD for years and makes excellent presentations. He always comes up with practical solutions."

Dr. Mario G.R.T. de Cooker, Senior Technology Advisor,
DSM, The Netherlands

"… it has been a long time since I’ve walked away from a course with so much useful information and a list of must dos!"

Chuck Williams, Technical Director, Avery Dennison, USA

"The professional content of the course is highly relevant and was elegantly presented by Robert Cooper. Especially all good examples and case stories from ‘the real world’ were great!"

Bo Jorgensen, Head of Automotive Product Development,
Bang & Olufsen, Denmark



Hotel Jagdschloss Kranichstein

Kranichsteiner Strasse 261 | D-64289 Darmstadt

+49 (0) 6151 130 67 530

Rooms can be reserved at special rates. These rates are guaranteed until February 28, 2023.
Please mention the code “
Five i’s”. 




Don't miss our upcoming events: Sign up for our five is innovation newsletter (german only).

Contact Us